{"id":22190,"date":"2026-05-15T12:05:00","date_gmt":"2026-05-15T12:05:00","guid":{"rendered":"https:\/\/istorie.unibuc.ro\/facultate\/?p=22190"},"modified":"2026-05-22T12:07:58","modified_gmt":"2026-05-22T12:07:58","slug":"lansarea-proiectului-branduri-romanesti-in-istorie-conferinta-de-inaugurare-sistemul-bancar-romanesc-si-rolul-cec-bank-in-evolutia-bancara-din-romania","status":"publish","type":"post","link":"https:\/\/istorie.unibuc.ro\/facultate\/2026\/05\/15\/lansarea-proiectului-branduri-romanesti-in-istorie-conferinta-de-inaugurare-sistemul-bancar-romanesc-si-rolul-cec-bank-in-evolutia-bancara-din-romania\/","title":{"rendered":"LANSAREA PROIECTULUI \u201eBRANDURI ROM\u00c2NE\u0218TI \u00ceN ISTORIE\u201d. Conferin\u021ba de inaugurare: Sistemul bancar rom\u00e2nesc \u015fi rolul CEC Bank \u00een evolu\u021bia bancara din Rom\u00e2nia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Facultatea de Istorie a Universit\u0103\u021bii din Bucure\u0219ti anun\u021b\u0103 lansarea seriei de conferin\u021be \u201eBranduri Rom\u00e2ne\u0219ti \u00een Istorie\u201d, o ini\u021biativ\u0103 ampl\u0103 dedicat\u0103 explor\u0103rii evolu\u021biei \u0219i impactului m\u0103rcilor rom\u00e2ne\u0219ti asupra economiei \u0219i identit\u0103\u021bii na\u021bionale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proiectul va aduce \u00een prim-plan pove\u0219tile unor branduri reprezentative din diverse domenii \u2013 de la industrie auto \u0219i sistem bancar, p\u00e2n\u0103 la produse gastronomice, cosmetice sau chiar industrii creative pentru a fi analizate \u00een contextul transform\u0103rilor istorice \u0219i economice ale ultimului secol. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prima conferin\u021b\u0103 din serie este realizat\u0103 \u00een parteneriat cu <strong>CEC Bank<\/strong> \u0219i va analiza sistemul bancar rom\u00e2nesc \u0219i rolul acestei institu\u021bii de referin\u021b\u0103 \u00een evolu\u021bia economic\u0103 a \u021b\u0103rii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un proiect despre identitate, istorie \u0219i memorie colectiv\u0103<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eBranduri Rom\u00e2ne\u0219ti \u00een Istorie\u201d \u00ee\u0219i propune s\u0103 documenteze parcursul companiilor rom\u00e2ne\u0219ti, s\u0103 eviden\u021bieze rolul lor \u00een dezvoltarea societ\u0103\u021bii \u0219i s\u0103 creeze un spa\u021biu de dialog \u00eentre mediul academic, mediul de business \u0219i publicul larg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prin conferin\u021be, cercetare \u0219i con\u021binut editorial, proiectul urm\u0103re\u0219te:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>s\u0103 aduc\u0103 \u00een aten\u021bie momentele-cheie din istoria brandurilor rom\u00e2ne\u0219ti;<\/li>\n\n\n\n<li>s\u0103 stimuleze reflec\u021bia asupra identit\u0103\u021bii economice na\u021bionale;<\/li>\n\n\n\n<li>s\u0103 ofere exemple relevante pentru antreprenorii \u0219i profesioni\u0219tii de azi;<\/li>\n\n\n\n<li>s\u0103 contribuie la educa\u021bia financiar\u0103 a tinerilor;<\/li>\n\n\n\n<li>s\u0103 dezvolte echipe de cercetare dedicate istoriei companiilor rom\u00e2ne\u0219ti.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Serii de conferin\u021be tematice, deschise publicului<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fiecare conferin\u021b\u0103 va aduce \u00eempreun\u0103 istorici, speciali\u0219ti, reprezentan\u021bi ai brandurilor \u0219i publicul interesat, \u00eentr-un format deschis, moderat, orientat spre dialog \u0219i schimb de idei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conferin\u021ba de lansare va fi dedicat\u0103 sectorului bancar, \u00een parteneriat cu CEC Bank \u0219i va avea loc \u00een data de 26 mai 2026, ora 16.00<\/strong> \u00een <strong>Sala de Lectur\u0103 a Bibliotecii Facult\u0103\u021bii de Litere (Strada Edgar Quinet nr. 5)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Invita\u021bi de marc\u0103 vor dezbate \u00eentr-o prim\u0103 etap\u0103 \u00een cadrul unei discu\u021bii deschise publicului larg:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Moderator: C\u0103t\u0103lin Striblea (Europa FM\/Vorbitorincii)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vorbitori:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conf.univ.dr. Matei Gheboianu, decan, Facultatea de Istorie, cuv\u00e2nt de deschidere<\/strong><\/li>\n\n\n\n<li><strong>Prof. univ.dr. Cristian P\u0103un, economist, Academia de Studii Economice Bucure\u0219ti<\/strong><\/li>\n\n\n\n<li><strong>Gabriel Pralea, Director V\u00e2nz\u0103ri \u015fi Distribu\u021bie &amp; Director al Programului de Transformare, CEC Bank<\/strong><\/li>\n\n\n\n<li><strong>Lector univ.dr. Christian N\u0103sulea, profesor &amp; economist, Facultatea de Istorie<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Educa\u021bie, networking \u0219i impact pe termen lung<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proiectul se adreseaz\u0103 studen\u021bilor, antreprenorilor, managerilor, speciali\u0219tilor \u00een marketing \u0219i branding, cercet\u0103torilor \u0219i tuturor celor interesa\u021bi de evolu\u021bia economiei rom\u00e2ne\u0219ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Impactul urm\u0103rit include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cre\u0219terea vizibilit\u0103\u021bii brandurilor rom\u00e2ne\u0219ti;<\/li>\n\n\n\n<li>stimularea inova\u021biei \u0219i a ini\u021biativei antreprenoriale;<\/li>\n\n\n\n<li>consolidarea identit\u0103\u021bii economice na\u021bionale;<\/li>\n\n\n\n<li>crearea unei arhive relevante despre istoria economic\u0103 \u0219i cultural\u0103 a Rom\u00e2niei.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Evenimentele vor avea loc \u00een cadrul Facult\u0103\u021bii de Istorie a Universit\u0103\u021bii din Bucure\u0219ti \u0219i vor fi transmise online, pentru a facilita accesul unui public c\u00e2t mai larg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participarea este gratuit\u0103 \u0219i se face pe baz\u0103 de \u00eenscriere \u00een prealabil: <a href=\"https:\/\/forms.gle\/aMzyTKtKcBGsUDQW8\">https:\/\/forms.gle\/aMzyTKtKcBGsUDQW8<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0103 a\u0219tept\u0103m!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"964\" data-attachment-id=\"22192\" data-permalink=\"https:\/\/istorie.unibuc.ro\/facultate\/2026\/05\/15\/lansarea-proiectului-branduri-romanesti-in-istorie-conferinta-de-inaugurare-sistemul-bancar-romanesc-si-rolul-cec-bank-in-evolutia-bancara-din-romania\/afis-cec-bank\/\" data-orig-file=\"https:\/\/i0.wp.com\/istorie.unibuc.ro\/wp-content\/uploads\/2026\/05\/AFIS-CEC-Bank.png?fit=1080%2C1350&amp;ssl=1\" data-orig-size=\"1080,1350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AFIS CEC Bank\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/istorie.unibuc.ro\/wp-content\/uploads\/2026\/05\/AFIS-CEC-Bank.png?fit=771%2C964&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/istorie.unibuc.ro\/wp-content\/uploads\/2026\/05\/AFIS-CEC-Bank.png?resize=771%2C964&#038;ssl=1\" alt=\"\" class=\"wp-image-22192\" srcset=\"https:\/\/i0.wp.com\/istorie.unibuc.ro\/wp-content\/uploads\/2026\/05\/AFIS-CEC-Bank.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/istorie.unibuc.ro\/wp-content\/uploads\/2026\/05\/AFIS-CEC-Bank.png?w=240&amp;ssl=1 240w, https:\/\/i0.wp.com\/istorie.unibuc.ro\/wp-content\/uploads\/2026\/05\/AFIS-CEC-Bank.png?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/istorie.unibuc.ro\/wp-content\/uploads\/2026\/05\/AFIS-CEC-Bank.png?resize=768%2C960&amp;ssl=1 768w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Facultatea de Istorie a Universit\u0103\u021bii din Bucure\u0219ti anun\u021b\u0103 lansarea seriei de conferin\u021be \u201eBranduri Rom\u00e2ne\u0219ti \u00een Istorie\u201d, o ini\u021biativ\u0103 ampl\u0103 dedicat\u0103 explor\u0103rii evolu\u021biei \u0219i impactului m\u0103rcilor rom\u00e2ne\u0219ti asupra economiei \u0219i identit\u0103\u021bii na\u021bionale. Proiectul va aduce \u00een prim-plan pove\u0219tile unor branduri reprezentative din diverse domenii \u2013 de la industrie auto \u0219i sistem bancar, p\u00e2n\u0103 la produse gastronomice, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[34],"tags":[],"class_list":["post-22190","post","type-post","status-publish","format-standard","hentry","category-avizier"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paobZd-5LU","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/istorie.unibuc.ro\/facultate\/wp-json\/wp\/v2\/posts\/22190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/istorie.unibuc.ro\/facultate\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/istorie.unibuc.ro\/facultate\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/istorie.unibuc.ro\/facultate\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/istorie.unibuc.ro\/facultate\/wp-json\/wp\/v2\/comments?post=22190"}],"version-history":[{"count":3,"href":"https:\/\/istorie.unibuc.ro\/facultate\/wp-json\/wp\/v2\/posts\/22190\/revisions"}],"predecessor-version":[{"id":22197,"href":"https:\/\/istorie.unibuc.ro\/facultate\/wp-json\/wp\/v2\/posts\/22190\/revisions\/22197"}],"wp:attachment":[{"href":"https:\/\/istorie.unibuc.ro\/facultate\/wp-json\/wp\/v2\/media?parent=22190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/istorie.unibuc.ro\/facultate\/wp-json\/wp\/v2\/categories?post=22190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/istorie.unibuc.ro\/facultate\/wp-json\/wp\/v2\/tags?post=22190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}